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Measuring and Monitoring Stakeholder Relationships: Using TRI*M as an Innovative Tool for Corporate Communication

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Customising Stakeholder Management Strategies

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Literature

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O’Gorman, S., Pirner, P. (2006). Measuring and Monitoring Stakeholder Relationships: Using TRI*M as an Innovative Tool for Corporate Communication. In: Huber, M., Pallas, M. (eds) Customising Stakeholder Management Strategies. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-31319-2_7

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