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EDV-Einsatz im Marketing-Controlling

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Handbuch Marketing-Controlling

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Authors
  1. Kai R. Heuer
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  2. Torsten Büssow
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Editor information

Editors and Affiliations

  1. 41 Juddstreet, London, WC 1H 9QS, England

    Christopher Zerres BA MBA

  2. Departement Wirtschaft und Politik, Universität Hamburg, von Melle Park 9, 20146, Hamburg

    Michael P. Zerres

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© 2006 Springer Berlin Heidelberg

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Heuer, K.R., Büssow, T. (2006). EDV-Einsatz im Marketing-Controlling. In: Zerres, C., Zerres, M.P. (eds) Handbuch Marketing-Controlling. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-30071-6_21

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  • DOI: https://doi.org/10.1007/3-540-30071-6_21

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-28015-6

  • Online ISBN: 978-3-540-30071-7

  • eBook Packages: Business and Economics (German Language)

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