This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsPreview
Unable to display preview. Download preview PDF.
Rights and permissions
Copyright information
© 2006 Springer-Verlag Berlin Heidelberg
About this chapter
Cite this chapter
(2006). Weitere erfolgreiche Unternehmensbeispiele. In: Die Marke in der Marke. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-30058-9_6
Download citation
DOI: https://doi.org/10.1007/3-540-30058-9_6
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-30057-1
Online ISBN: 978-3-540-30058-8
eBook Packages: Business and Economics (German Language)