Conclusion
It is important to understand that we are not proposing value-cost tradeoff. On the contrary, retailers who pursue cost control and value differentiation simultaneously are the ones who will be successful in the coming decade. Established retailers must create diversified and innovative retail formats that retailers have never offered. Profitability will come from their ability to deliver these innovative formats efficiently from both the cost and the operational perspectives.
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© 2006 Springer Berlin · Heidelberg
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Grewal, D., Krishnan, R., Levy, M., Munger, J. (2006). Retail Success and Key Drivers. In: Krafft, M., Mantrala, M.K. (eds) Retailing in the 21st Century. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-28433-8_2
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