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Automatische Produktidentifikation in der Supply Chain des Einzelhandels

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Kurzfassung

Der Einzelhandel steht unter großem Wettbewerbs- und Kostendruck. Neben der Entwicklung neuer Konzepte in der Verkaufsanbahnung und im Verkaufsabschluss streben Händler und Hersteller von Konsumgütern danach, die Prozesse in der Supply Chain weiter zu verbessern. Bisher noch nicht befriedigend gelöste Themen umfassen mangelhafte Produktverfügbarkeit, Produktverfall, Diebstahl sowie administrative Probleme wie fehlerhafte Lieferungen. Ein weiterer wesentlicher Aspekt ist der Verbraucherschutz. Technologien zur automatischen Produktidentifikation wie RFID bieten hier neue Lösungsmöglichkeiten. Der vorliegende Beitrag zeigt die Nutzenpotenziale von RFID in der Lieferkette des Einzelhandels auf, beschreibt den Status quo der Einführung und diskutiert einige häufig genannte Hindernisse für die weitere Verbreitung.

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Author information

Authors and Affiliations

  1. Institut für Technologiemanagement, Universität St. Gallen, St. Gallen

    Christian Tellkamp

  2. SAP Research, SAP AG, Karlsruhe

    Stephan Haller

Authors
  1. Christian Tellkamp
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  2. Stephan Haller
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Editors and Affiliations

  1. Institut für Technologiemanagement, Universität St. Gallen, Dufourstr. 40 A, 9000, St. Gallen, Schweiz

    Elgar Fleisch

  2. Departement für Management, Technologie und Ökonomie, ETH Zürich, Zürich

    Elgar Fleisch

  3. Departement für Informatik, Institut für Pervasive Computing, ETH Zürich, Haldeneggsteig 4, 8092, Zürich, Schweiz

    Friedemann Mattern

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Tellkamp, C., Haller, S. (2005). Automatische Produktidentifikation in der Supply Chain des Einzelhandels. In: Fleisch, E., Mattern, F. (eds) Das Internet der Dinge. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-28299-8_12

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