Abstract
Judgments about persons may depend on (1) how coherently person attributes are linked within the stimulus person and (2) how strongly the given person information activates a social stereotype. These factors may determine the number of judgment dimensions, their salience and their relatedness. A three-way multidimensional scaling model is presented that measures these parameters and their change across stimulus persons or judgment conditions. The proposed approach involves a formal modelling of information integration in the judgment process. An application to experimental data shows the validity of the model.
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© 2005 Springer-Verlag Berlin · Heidelberg
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Krolak-Schwerdt, S. (2005). A Three-way Multidimensional Scaling Approach to the Analysis of Judgments About Persons. In: Weihs, C., Gaul, W. (eds) Classification — the Ubiquitous Challenge. Studies in Classification, Data Analysis, and Knowledge Organization. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-28084-7_29
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DOI: https://doi.org/10.1007/3-540-28084-7_29
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-25677-9
Online ISBN: 978-3-540-28084-2
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