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c-Business: Ein strategischer Ansatz für ein Finanzinstitut im Privatkundengeschäft zur erfolgreichen Bindung profitabler Kunden

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Business Engineering in der Praxis

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Literatur

  1. Bach, V.; Österle, H.: Customer Relationship Management in der Praxis: erfolgreiche Wege zu kundenzentrierten Lösungen, Springer, Berlin et al., 2000.

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Authors
  1. Eric Hunziker
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  2. Raphael Landolt
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  3. Alexander Otth
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Editor information

Editors and Affiliations

  1. Räffelstrasse 20, 8022, Zürich, Schweiz

    Ulrike Baumöl

  2. Müller-Friedberg-Strasse 8, 9000, St. Gallen, Schweiz

    Hubert Österle  & Robert Winter  & 

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© 2005 Springer Berlin Heidelberg

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Hunziker, E., Landolt, R., Otth, A. (2005). c-Business: Ein strategischer Ansatz für ein Finanzinstitut im Privatkundengeschäft zur erfolgreichen Bindung profitabler Kunden. In: Baumöl, U., Österle, H., Winter, R. (eds) Business Engineering in der Praxis. Business Engineering. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-27664-5_10

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  • DOI: https://doi.org/10.1007/3-540-27664-5_10

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-20517-3

  • Online ISBN: 978-3-540-27664-7

  • eBook Packages: Business and Economics (German Language)

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