Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Bibliography
Andersen, E. S. (1997), The Schumpeterian trade-off in an evolutionary model of economic growth and development, Draft paper presented at the Conference on Competition and Industrial Dynamics, Danish Research Unit for Industrial Dynamics, Skagen 1997
Andrew, J. P., Sirkin, H. L. (2004), Making innovation pay, in: Strategic Finance, 86(1), p. 7–8 & 20
Arnold, C. (2004), Just press play; once B-2-B clients try advergaming, marketers have a captive audience [Electronic version], in: Marketing News. Retrieved, November 15, 2004, from http://80-web.lexis-nexis.com
Bartlett, C. A., Ghoshal, S. (2003), What is a global manager?, in: Harvard Business Review, 81(8), 101–108
Bates, K. (2002), Viral marketing beats both public relations and ads [Electronic version], B 2 B, Retrieved July 25, 2004, from http://80-web.lexis-nexis.com
Blom, N. (2004), The end of advertising; it is time for innovation [Electronic version], in: Business Day (South Africa), 4. Retrieved July 25, 2004, from http://80-web.lexis-nexis.com
Boulding, W., Christen, M. (2003), Sustainable pioneering advantage? Profit implications of market entry order. Marketing Science, 22(3), 371–392
Brand strategy briefing: Tipping point marketing [Electronic version] (2004), in: Brand Strategy, 58, Retrieved July 25, 2004, from http://80-web.lexis-nexis.com
Bunn, M. D., Savage, G. T., Holloway, B. B. (2002), Stakeholder analysis for multi-sector innovations, in: The Journal Of Business & Industrial Marketing, 17(2/3), 181–203
Carrillat, F. A., Jaramillo, F., Locander, W. B., (2004), Market-driving organizations: A framework, Academy of Marketing Science Review, 2004, 1–14
Dacko, S. G. (2002), Understanding market entry timing decisions: The practitioner-academic gap. Marketing Intelligence & Planning, 20(2), 70–80
DeCanio, S. J., Dibble, C., Amir-Atefi, K. (2000), The importance of organizational structure for the adoption of innovations, in: Management Science, 46(10), 1285–1299
Devi, C. (2004), Amway maps e-business strategy [Electronic version], in: New Straits Times — Computimes (Malaysia), Retrieved November 15, 2004, from http://80-web.lexis-nexis.com
Divinagracia, L. A. (2003), The view from Taft; Selling coffee to Kenyans [Electronic version], in: Business World, 4. Retrieved July 25, 2004, from http://80-web.lexis-nexis.com
Etemad, H. (2004), Internationalization of small and medium-sized enterprises, in: A grounded theoretical framework and an overview, in: Canadian Journal of Administrative Sciences, 21(1), 1–21
Goldenberg, J., Libai, B., Muller, E. (2001), Using complex systems analysis to advance marketing theory development: Modeling heterogeneity effects on new product growth through stochastic cellular automata, in: Academy of Marketing Science Review, 2001, 1–19
Gregan-Paxton, J., Hibbard, J. D., Brunel, F. F., Azar, P. (2002), "So that's what that is": Examining the impact of analogy on consumers' knowledge development for really new products, in: Psychology & Marketing, 19(6), 533–550
Greve, H. R., Taylor, A. (2000), Innovations as catalysts for organizational change: Shifts in organizational cognition and search, in: Administrative Science Quarterly, 45(1), 54–80
Halliday, J. (2004), Scion builds buzz with event marketing [Electronic version], in: Automotive News. Retrieved November 15, 2004, from http://80-web.lexis-nexis.com
Holbrook, M. B. (2003), Adventures in complexity: An essay on dynamic open complex adaptive systems, butterfly effects, self-organizing order, coevolution, the ecological perspective, fitness landscapes, market spaces, emergent beauty at the edge of chaos, and all that jazz, in: Academy of Marketing Science Review, 2003, 1–181
Innovation, (2004), Merriam-Webster Online Dictionary, Retrieved August 9, 2004, from http://www.merriam-webster.comviaaol.com/
Intini, J. (2004), Chasing the buzz (Electronic version], in: Maclean's, 33–34. Retrieved July 25, 2004, from http://80-web.lexis-nexis.com
Jolly, A. (2003), Innovation — the key for competitive edge, in: The British Journal Of Administrative Management, (36), 28–29
Keegan, W. J. (2002), Global Marketing Management (7th ed.), Upper Saddle River, New Jersey 2002
Koiranen, M. (1998), Spread of franchising: A multinational comparison based on the notions of innovation diffusion, in: Asia Pacific Journal of Marketing and Logistics, 10(2), 50–65
Lagrosen, S. (2001), Strengthening the weakest link of TQM — from customer focus to customer understanding, in: The TQM Magazine, 13(5), 348–354
Larson, A. L. (2000), Sustainable innovation through an entrepreneurship lens, in: Business Strategy and the Environment, 9(5), 304–316
Lee, E., Lee, J., Schumann, D. W. (2002), The influence of communication source and mode on consumer adoption of technological innovations, in: The Journal of Consumer Affairs, 36(1), 1–27
Leeflang, P.S.H., Wittink, D. R. (2002), Marketing decisions based on econometric models, in: Marketing Research, 14(1), 19–22
Leifer, R., O'Connor, G. C., Rice, M. (2001), Implementing radical innovation in mature firms: The role of hubs, in: The Academy of Management Executive, 15(3), 102–113
Lovelace, K., Shapiro, D. L., Weingart, L. R. (2001), Maximizing cross-functional new product teams' innovativeness and constraint adherence: A conflict communications perspective. Academy Of Management Journal, 44(4), 779–793
MacMillan, I. C. (1988), Controlling competitive dynamics by taking strategic initiative, in: The Academy Of Management Executive, 2(2), 111–118
Mahajan, V., Muller, E. (1998), When is it worthwhile targeting the majority instead of the innovators in a new product launch?, in: Journal of Marketing Research, 35(4), 488–495
McDonald, H., Corkindale, D., Sharp, B. (2003), Behavioral versus demographic predictors of early adoption: A critical analysis and comparative test, in: Journal of Marketing Theory and Practice, 11(3), 84–95
Mitchell, D., Coles, C. (2003), The ultimate competitive advantage of continuing business model innovation, in: The Journal of Business Strategy, 24(5), 15–21
Moreau, C. P., Lehmann, D. R., Markman, A. B. (2001), Entrenched knowledge structures and consumer response to new products, in: Journal of Marketing Research, 38(1), 14–29
Nash, K. M. (2004), Quixtar: Cleaning up; the online version of Amway racked up $1 billion in sales of cleaners and vitamins [Electronic version]. eWeek.com. Retrieved November 15, 2004, from http://80-web.lexis-nexis.com
National Science Board (2004), U.S. and international research and development: Funds and technology linkages, Science and Engineering Indicators 2004. Retrieved September 21, 2004, from http://www.nsf.gov/sbe/srs/seind04/c4/c4sl.htm
O'Donnell, C. (2004), In my opinion. Management Today [Electronic version], 10. Retrieved August 10, 2004, from ABI/INFORM Global database. (Document ID: 665703031)
Overholt, A. (2004), Smart strategies: Putting ideas to work, in: Fast Company, (81), 63–70
Padgett, T. (2004), What's next after that odd chicken?, in: Time 2004, Octobre 11, p. 72
Pae, J. H., Lehmann, D. R. (2003), Multigeneration innovation diffusion: The impact of intergeneration time, in: Academy of Marketing Science, Journal, 31(1), 36–44
Robertson, T. S., Kassarjian, H. H. (1991), Handbook of Consumer Behavior, Upper Saddle River, New Jersey 1991
Rust, T. R., Ambler, T., Carpenter, G. S., Kumar, V., Srivastava, R. K. (2004), Measuring marketing productivity: Current knowledge and future directions, in: Journal of Marketing, 66(4), 76–89
Sandberg, B. (2002), Creating the market for disruptive innovation: Market proactiveness at the launch stage, in: Journal of Targeting, Measurement and Analysis for Marketing, 11(2), 184–196
Sheth, J. N., Sisodia, R. S. (1999), Revisiting marketing's lawlike generalizations, in: Academy of Marketing Science Journal, 27(1), 71–87
Shoebridge, N. (2004), Fad Tidings: A trend is a friend [Electronic version], Australian Financial Review, 58. Retrieved July 25, 2004, from http://80-web.lexis-nexis.com
Smart Globalization (2001), in: Business Week [Electronic version]. Retrieved March 8, 2004, from Infotrac database
SMEs learn to go global. (2002), in: Strategic Direction, 18(5), 15–17
Sultan, F., Farley, J. U., Lehmann, D. R. (1990), A meta-analysis of applications of diffusion models, in: Journal of Marketing Research, 27(1), 70–77
Sultan, F., Farley, J.U., Lehmann, D.R. (1996), Reflections on "a meta-analysis of applications of diffusion models", in: Journal of Marketing Research, 33(2), 247–249
Vakratsas, D., Rao, R.C., Kalyanaram, G. (2003), An empirical analysis of follower entry timing decisions, in: Marketing Letters, 14(3), 203–216
Viral and word of mouth marketing: Marketers need to choose the most appropriate technique depending upon whether long-term cool or mass-market appeal is being sought [Electronic version], (2004), Business Wire. Retrieved July 25, 2004, from http://80-web.lexis-nexis.com
Webster, C. (1991), Influences upon consumer expectations of Services, in: Journal of Services Marketing, 5(1), p. 5–17
Wejnert, B. (2002), Integrating models of diffusion of innovations: A conceptual framework, in: Annual Review Of Sociology, 28, 297–326
Whitley, R. (2002), Developing innovative competences: The role of institutional frameworks, in: Industrial and Corporate Change, 11(3), 497
Williamson, R. (2004), Blue-chip clients choosing Blockdot for ‘advergaming’ [Electronic version], Adweek. Retrieved November 15, 2004, from http://80-web.lexis-nexis.com
Wind, J., Mahajan, V. (1997), Issues and opportunities in new product development: An introduction to the special issue, in: Journal of Marketing Research, 34(1), 1–12
Wirtz, J., Chew, P. (2002), The effects of incentives, deal proneness, satisfaction and tie strength on word-of-mouth behavior, in: International Journal of Service Industry Management, 13(2), 141–162
Yudelson, J. (2004), Marketing sustainable design services [Electronic version], in: Consulting Engineer, 2004, 53–57. Retrieved July 25, 2004, from http://80-web.lexis-nexis.com
Zou, S., Cavusgil, S. T. (2002), The GMS: A broad conceptualization of global marketing strategy and its effect on firm performance, in: Journal of Marketing, 66(4), 40–56
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2005 Springer-Verlag Berlin Heidelberg
About this chapter
Cite this chapter
Simon, G.L., Rustogi, H. (2005). Pioneer Companies: Striving for Fast, Deep, and Broad Diffusion of Innovations. In: Berndt, R., Belardo, S., Helbling, C., Schmidt, R., Stähli, A., Berndt, R. (eds) Erfolgsfaktor Innovation. Herausforderungen an das Management, vol 12. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-27291-7_6
Download citation
DOI: https://doi.org/10.1007/3-540-27291-7_6
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-24516-2
Online ISBN: 978-3-540-27291-5
eBook Packages: Business and Economics (German Language)