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Creation of the business concept

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Literature

  • Abell Derek E. og Hammond J.S.: Strategic Marketing Planning — Problems and Analytical Approaches. Prentice Hall. 1979.

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  • Abell Derek E.: Defining the Business — the Starting Point of Strategic Planning. Prentice Hall. 1980.

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  • Levitt: Theodore: Marketing Myopia. Harvard Business Review 1960.

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  • Nielsen Orla og Wilke Ricky: Organisationers købsadfærd i grundtræk. Samfundslitteratur. 1999.

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  • Williamson Oliver: The Economic Institutions of Capitalism — Firms, Markets, Relational Contracting. Free Press. 1985.

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© 2005 Springer Berlin · Heidelberg

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(2005). Creation of the business concept. In: The Business Idea. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-26959-2_5

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