Abstract
Above all, the results of the opinion poll provide information about public perception. Where this is not the same as “reality”, this is an important indication of shortcomings, e.g. in public relations work and communication.
The same applies in reverse because the administrations of the Biosphere Reserve can have a distorted perception of public opinion.
Opinion polls like these should therefore be conducted at regular intervals as an instrument for cross-checking positions. They would also be suitable as a component of a concept for social monitoring or to monitor success (cf Chapter 3.4). The results report can be downloaded from the internet in German at www.biosphaerenreservat-rhoen.de (cf “Forschung aktuell”).
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Literature
Institut für Demoskopie Allensbach (2002): Biosphärenreservat Rhön — Allensbacher Repräsentativbefragung im Frühjahr 2002. Unpublished.
Hansen, J. (2002): Das Biosphärenreservat Rhön — aus der Sicht seiner Bewohner, Institut für Demoskopie Allensbach. Unpublished.
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© 2005 Springer-Verlag
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Pokorny, D. (2005). Allensbach Survey in the Rhön Biosphere Reserve. In: Full of Life. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-25815-9_40
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DOI: https://doi.org/10.1007/3-540-25815-9_40
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-20077-2
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