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A Theoretical Framework of Factors Relating to Internet Adoption Stages by Malaysian Hotels

  • Conference paper
Information and Communication Technologies in Tourism 2006

Abstract

Drawing upon the Stage Model, Miles and Snow business strategy typology and Diffusion of Innovations (DOI), this paper proposes a theoretical framework for relationships among Malaysian hotels’ business strategies, organisational characteristics and stages of Internet adoption. As innovations diffuse based on situational and environmental characteristics, existing research may not generalise to hospitality organisations. Further, Internet tourism research is at an embryonic stage in developing countries such as Malaysia. In addition to existing business strategy and organisational characteristics, this framework includes domain name age as a temporal measure of Internet adoption. Practically, the stages suggest pragmatic Internet use for hoteliers. Academically, this paper adds to the paucity of research on Internet tourism in developing countries, and proposes extending Miles and Snow’s typology to hotels, the online environment and DOI research.

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Author information

Authors and Affiliations

  1. School of Business, University of Western Australia, Australia

    Noor Hazarina Hashim, Doina Olaru & Jamie Murphy

  2. Institut Economie & Tourisme, HEVs - Haute école Valaisanne (HESO), TECHNO-Pôle Sierre 3, CH 3960, Sierre

    Miriam Scaglione

Authors
  1. Noor Hazarina Hashim
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  2. Doina Olaru
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  3. Miriam Scaglione
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  4. Jamie Murphy
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Editor information

Editors and Affiliations

  1. Fakultät für Wirtschaftswissenschaften und Informatik, Alpen-Adria-Universität Klagenfurt, Klagenfurt, Austria

    Martin Hitz

  2. School of Business, University of the Aegean, Chios, Greece

    Marianna Sigala

  3. School of Business, University of Western Australia, Crawley, Western Australia, Australia

    Jamie Murphy

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Hashim, N.H., Olaru, D., Scaglione, M., Murphy, J. (2006). A Theoretical Framework of Factors Relating to Internet Adoption Stages by Malaysian Hotels. In: Hitz, M., Sigala, M., Murphy, J. (eds) Information and Communication Technologies in Tourism 2006. Springer, Vienna. https://doi.org/10.1007/3-211-32710-X_28

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  • DOI: https://doi.org/10.1007/3-211-32710-X_28

  • Publisher Name: Springer, Vienna

  • Print ISBN: 978-3-211-30987-2

  • Online ISBN: 978-3-211-32710-4

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