Abstract
In this paper, we deal with a method of utilizing RFID tags attached on books and extract tips that are useful for improving library services to their patrons. RFID is an AIDC (Automatic Identification and Data Capture) technology, with which we can automatically collect data how library materials are used and how often. By analyzing such data we are able to acquire knowledge that helps the librarians with better performing their jobs such as which books to collect, how to help their patrons, and so on. We will call such method “in-the-library marketing,” because the data deal with how library materials are used by patrons in the library. It is more effective if we also add the data captured from out-of-the-library and integrate them for whole “library marketing.” Furthermore, we also illustrate architecture for protecting the patron-related privacy data from leakage, which is another important issue for library marketing.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
AIREF Library: http://www.kenkou-fukuoka.or.jp/airef/tosyokan3.htm (in Japanese)
Baulkham Hills Shire Library Services: http://www.baulkhamhills.nsw.gov.au/library/
Finkenzeller, K.: RFID Handbook, 2nd edn. John Wiley & Sons, Chichester (2003)
Kyushu University Library: http://www.lib.kyushu-u.ac.jp/
Lee, E.-B.: Digital Library & Ubiquitous Library (in Korean). Science and Technology Information Management Association Academic Seminar (V) (2004)
Mitsuru, O., Toshiro, M.: From Information Search towards Knowledge and Skill Ac-quisition with SASS. In: Pacific Rim Knowledge Acquisition Workshop (PKAW 2000) (2000)
Ohio Library Council: http://www.olc.org/marketing/
Minami, T.: Needs and Benefits of Massively Multi Book Agent Systems for u-Libraries. In: Ishida, T., Gasser, L., Nakashima, H. (eds.) MMAS 2005. LNCS (LNAI), vol. 3446, pp. 239–253. Springer, Heidelberg (2005)
Minami, T.: On-the-site Library Marketing for Patron Oriented Services (in Japanese). Bulletin of Kyushu Institute of Information Sciences 8(1) (2006)
Ranganathan, S.R.: The Five Laws of Library Science. Bombay Asia Publishing House (1963)
Ramparany, F., Boissier, O.: Smart Devices Embedding Multi-Agent Technologies for a Proactive World. In: Proc. Uniquitous Computing Workshop (2002)
Resnick, P., Varian, H.R.: Recommender Systems. Communications of ACM 40(3), 56–89 (1997)
Sugimoto, S., et al.: Enhancing usability of network-based library information system - experimental studies of a user interface for OPAC and of a collaboration tool for library services. In: Proceedings of Digital Libraries 1995, pp. 115–122 (1995)
University of Connecticut Libraries: http://spirit.lib.uconn.edu/
Weis, S.A., Sarma, S.E., Rivest, R.L., Engels, D.W.: Security and Privacy Aspects of Low-Cost Radio Frequency Identification Systems. In: Hutter, D., Müller, G., Stephan, W., Ullmann, M. (eds.) Security in Pervasive Computing. LNCS, vol. 2802, pp. 201–212. Springer, Heidelberg (2004)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2006 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Minami, T. (2006). RFID Tag Based Library Marketing for Improving Patron Services. In: Hoffmann, A., Kang, Bh., Richards, D., Tsumoto, S. (eds) Advances in Knowledge Acquisition and Management. PKAW 2006. Lecture Notes in Computer Science(), vol 4303. Springer, Berlin, Heidelberg. https://doi.org/10.1007/11961239_5
Download citation
DOI: https://doi.org/10.1007/11961239_5
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-68955-3
Online ISBN: 978-3-540-68957-7
eBook Packages: Computer ScienceComputer Science (R0)