RFID Tag Based Library Marketing for Improving Patron Services
In this paper, we deal with a method of utilizing RFID tags attached on books and extract tips that are useful for improving library services to their patrons. RFID is an AIDC (Automatic Identification and Data Capture) technology, with which we can automatically collect data how library materials are used and how often. By analyzing such data we are able to acquire knowledge that helps the librarians with better performing their jobs such as which books to collect, how to help their patrons, and so on. We will call such method “in-the-library marketing,” because the data deal with how library materials are used by patrons in the library. It is more effective if we also add the data captured from out-of-the-library and integrate them for whole “library marketing.” Furthermore, we also illustrate architecture for protecting the patron-related privacy data from leakage, which is another important issue for library marketing.
KeywordsRFID (Radio Frequency Identification) IC Tag Digital Library Library Automation and Digitization Security Issue Library Marketing
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