Abstract
This article deals with several aspects of a marketing-oriented analysis of web log files. It discusses their preprocessing and possible ways to enrich the raw data that can be gained from a web log file in order to facilitate a later use in different analyses. Further, we look at the question which requirements a good web log analysis software needs to meet and offer an overview over current and future analysis practices including their advantages and disadvantages.
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Reichle, M., Perner, P., Althoff, KD. (2006). Data Preparation of Web Log Files for Marketing Aspects Analyses. In: Perner, P. (eds) Advances in Data Mining. Applications in Medicine, Web Mining, Marketing, Image and Signal Mining. ICDM 2006. Lecture Notes in Computer Science(), vol 4065. Springer, Berlin, Heidelberg. https://doi.org/10.1007/11790853_11
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DOI: https://doi.org/10.1007/11790853_11
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