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Adaptation of Cross-Media Surveys to Heterogeneous Target Groups

  • Alexander Lorz
Part of the Lecture Notes in Computer Science book series (LNCS, volume 4018)

Abstract

Adaptive surveys provide an efficient method for customizing questionnaires to the particular requirements of a study and specific features of the respondent. Hypermedia can enhance the presentation of questionnaires and enables interactive feedback. As comparability of survey results is crucial, adaptation is constrained by the requirement of cognitive equivalence. The scenario of a survey-based early warning system for virtual enterprises supplies a context for the discussion of further requirements concerning structure, markup, and adaptation of surveys. An XML markup for adaptive surveys is proposed that is applied within a survey system for virtual enterprises.

Keywords

survey adaptation adaptive questionnaire XML 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2006

Authors and Affiliations

  • Alexander Lorz
    • 1
  1. 1.Multimedia Technology GroupDresden University of TechnologyGermany

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