Abstract
A measure of interactivity not only can quantify the construct of virtual storytelling systems and thus make it possible to find the precise relationship between interactivity and other variables, but also can help ensure the effective development process of virtual storytelling systems. This study proposes a multidimensional scale model to measure the interactivity of conceptually and technologically diverse virtual storytelling systems. Using a survey research method, users’ perceptions of interactivity of virtual storytelling systems were utilized for validating a scale model. This study suggests that multidimensionality should be incorporated into a scale model such as control, synchronicity, and communication. In particular, the findings of this study showed a possibility of sub-dimensions in the control dimension which is mechanical-oriented control and content-oriented control. The sub-dimensions can be explained as diverse features provided to the control dimension of interactivity.
We are grateful to Texas Center for Digital Knowledge and School of Library and Information Science at the University of North Texas for funding this study and to the anonymous reviewers for their helpful comments on the earlier versions of this paper.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Bares, W., Lester, J.: Intelligent multi-shot visualization interfaces for dynamics 3D worlds. In: Proceedings of the 1999 International Conference on Intelligent User Interfaces (1999)
Bimber, O., Encarnacao, M., Schmalstieg, D.: The virtual showcase as a new platform for sugmented reality digital storytelling. In: Proceedings of the Workshop on Virtual Environments (2003)
Cassell, J.: Conversation as a system framework: designing embodied conversational agents. In: Cassell, J., et al. (eds.) Embodied Conversational Agents. MIT Press, Cambridge (2003)
Cho, C., Leckenby, J.: Interactivity as a measure of advertising effectiveness. In: Proceedings of the American Academy of Advertising (1999)
Cronbach, L.J.: Coefficient Alpha and the Internal Structures of Tests. Psychometrika 16 (1951)
Figa, E., Tarau, P.: Story traces and projections: exploring the patterns of storytelling. In: Proceedings of Technologies for Interactive Digital Storytelling and Entertainment (2003)
Ha, L., James, E.L.: Interactivity Reexamined: A Baseline Analysis of Early Business Web Sites. Journal of Broadcasting & Electronic Media 42(4) (1998)
Heeter, D.: Implications of New Interactive Technologies for Conceptualizing Communication. In: Salvaggio, J.L., Bryant, J. (eds.) Media Use in the Information Age: Emerging Patterns of Adoption and Consumer Use. Lawrence Erlbaum Associates, Hillsdale (1989)
Laurel, B.: Computer as Theatre. Addison-Wesley Publishing Company, Reading (1993)
Liu, Y.: Developing a scale to measure the interactivity of web sites. Journal of Advertising Research 43, 207–216 (2003)
McMillan, S.: Interactivity is in the eye of the beholder: function, perception, involvement, and attitude toward the web site. In: Proceedings of the 2000 Conference of the American Academy of Advertising, pp. 71–78 (2000)
Noma, T., Zhao, L., Badler, N.: Design of a virtual human presenter. IEEE Computer Graphics and Applications 20(4) (2000)
Roussou, M.: Learning by doing and learning through play: an explanation of interactivity in virtual environments for children. ACM Computers in Entertainment 2(1) (2004)
Silva, A., Raimundo, G., Paiva, A.: Tell me that bit again ...bringing interactivity to a virtual storyteller. In: Proceedings of the 2nd International Conference on Virtual Conference on Virtual Storytelling (2003)
Steiner, K., Tomkins, J.: Narrative event adaptation in virtual environments. In: Proceedings of 2004 ACM Conference on Intelligent User Interface (2004)
Steuer, J.: Defining Virtual Reality: Dimensions Determining Telepresence. Journal of Communication 42(4) (1992)
Theune, M., Faas, S., Nijholt, A., Heylan, D.: The virtual storyteller. SIGGROUP Bulletin 23(2) (2002)
Williams, F., Rice, R.E., Rogers, E.M.: Research Methods and the New Media. Free Press, New York (1988)
Wu, G.: Perceived interactivity and attitude toward website. In: The Annual Conference of American Academy of Advertising (1999)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2005 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Chung, E., Figa, E. (2005). A Multidimensional Scale Model to Measure the Interactivity of Virtual Storytelling. In: Subsol, G. (eds) Virtual Storytelling. Using Virtual Reality Technologies for Storytelling. ICVS 2005. Lecture Notes in Computer Science, vol 3805. Springer, Berlin, Heidelberg. https://doi.org/10.1007/11590361_28
Download citation
DOI: https://doi.org/10.1007/11590361_28
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-30511-8
Online ISBN: 978-3-540-32285-6
eBook Packages: Computer ScienceComputer Science (R0)