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Evolutionary Induction of Descriptive Rules in a Market Problem

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Intelligent Data Mining

Part of the book series: Studies in Computational Intelligence ((SCI,volume 5))

Abstract

Nowadays, face to face contact with the client continues to be fundamental to the development of marketing acts. Trade fairs are, in this sense, a basic instrument in company marketing policies, especially in Industrial Marketing. Due to the elevated investment in term of both time and money it is necessary the automatic extraction of relevant and interesting information which helps to improve fair planning policies.

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Authors and Affiliations

  1. Department of Computer Science, University of Jaén, 23071, Jaén, Spain

    M.J. del Jesus & P. González

  2. Department of Computer Science and Artificial Intelligence, University of Granada., 18071, Granada, Spain

    F. Herrera

  3. Department of Department of Organisation and Marketing, University of Mondragón, Oñati (Gipuzkoa), 20560, Spain

    M. Mesonero

Authors
  1. M.J. del Jesus
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  2. P. González
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  3. F. Herrera
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  4. M. Mesonero
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Editor information

Da Ruan Guoqing Chen Etienne E. Kerre Geert Wets

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del Jesus, M., González, P., Herrera, F., Mesonero, M. Evolutionary Induction of Descriptive Rules in a Market Problem. In: Ruan, D., Chen, G., E. Kerre, E., Wets, G. (eds) Intelligent Data Mining. Studies in Computational Intelligence, vol 5. Springer, Berlin, Heidelberg. https://doi.org/10.1007/11004011_14

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  • DOI: https://doi.org/10.1007/11004011_14

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  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-26256-5

  • Online ISBN: 978-3-540-32407-2

  • eBook Packages: EngineeringEngineering (R0)

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