17 Uncertainty as Certaint

Abstract

I am trying to make money in the biotech industry from complexity science. And I am doing it with inspiration that I picked up on the edge of Appalachia spending time with June Holley and ACEnet when I was a Wall Street Journal reporter. I took some of those ideas to Pittsburgh, in biotechnology, in a completely private setting with an economic development focus, but also with a mission t o return profit to private capital. And we are doing that. I submit as a hypothesis, something we are figuring out in the post- industrial era, that business evolves. It is not the definition of business, but business critically involves the design of systems in which uncertainty is treated as a certainty. That is what I have seen and what I have tried to put into practice.