Miloby Ideasystem

Abstract

Miloby Ideasystem began as an experiment by two architects looking to fuse their approach in architecture to other media. The ambition was to create a working environment that did not make architecture à la carte but as a mutable creative strategy, a system, that informs the materialization process indifferent to scale, discipline, or media. We wanted to test the role of architects and develop a vehicle for intuition, theory, and pop culture to influence the context in which design is considered—from strategy, development, and production to brand identity, advertising, and the built environment.