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Bertelsmann Building (originally 1540 Broadway)

Skidmore, Owings & Merrill, 1990

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Manhattan Skyscrapers
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Abstract

EVER SINCE Times Square became the city’s entertainment district, its lure has been densely packed public space for people watching, and a kinetic cavalcade of electronic pop art in the form of advertising signs. Discontinuity and bricolage existed before French deconstructionism; it just took postmodern philosophy to elevate them to an aesthetic. With postmodernism, architects no longer felt they had to unify a building’s image; the 45-story Bertelsmann Building presents different, and unrelated, faces.

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© 2005 Princeton Architectural Press

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(2005). Bertelsmann Building (originally 1540 Broadway). In: Manhattan Skyscrapers. Princeton Archit.Press. https://doi.org/10.1007/1-56898-652-1_71

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  • DOI: https://doi.org/10.1007/1-56898-652-1_71

  • Publisher Name: Princeton Archit.Press

  • Print ISBN: 978-1-56898-545-9

  • Online ISBN: 978-1-56898-652-4

  • eBook Packages: Architecture and DesignEngineering (R0)

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