My first staff design job out of art school was in the advertising and promotion department of CBS Records. I held the lowest possible position: I reported to the assistant art director, who reported to the art director, who reported to the creative director, who reported to the vice president of merchandising, who reported to the vice president of sales, who reported to the president of CBS Records. I was teamed with a copywriter, and we created ads that promoted albums in trade publications like Cashbox and Billboard. We would be given a work order, which contained a job number and stated the name of the album and the band to be promoted, the publication in which the ad would appear, the size of the ad, and some other basic content requirements. This information came from the product manager of the band, who was typically the author of the marketing plan for a given album.
KeywordsProduct Manager Vice President Creative Director Jazz Musician Recording Artist
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