Conclusion
In this paper, we have attempted to give an outline of some of the ways in which business language education in Ukraine could be reconsidered from an intercultural perspective. Current challenges of teaching and learning Business English in Ukrainian schools of business have been addressed, since broadening an international understanding is critical for Ukraine. The shaping of intercultural competence as part of effective business practice has been mostly absent from university business-language curricula. An updated, interdisciplinary, Business-English curriculum in Ukrainian schools of business should integrate the target language (English), an international perspective, and cross-cultural professional content. Some practical suggestions for acquiring culture via language (vocabulary, grammar, and discourse patterns) have been made.
Sources of cultural content, appropriate from the point of view of effective business performance, have been considered. Special emphasis has been laid upon diversifying the vocational nature of the Business English course and compiling an American Literature Supplement which mirrors the cultural and historical dimensions of American business practices and values.
The benefits of involving Ukrainian university students in the international educational community through exchange programs was demonstrated. As a result, the phenomenon of culture shock in a Ukrainian context needs further political, economic, and sociological consideration.
Implementing the principles of cross-cultural sensitivity in foreign-languages business education is sure to contribute to the emergence of a strong cadre of future Ukrainian business leaders.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Adler, N. (1997). International dimensions of organizational behavior. Cincinnati, Ohio: South-Western College Publishing.
Allwood, A. (1990). On the role of cultural content and cultural context in language instruction. Gothenburg Papers in Theoretical Linguistics, 60, University of Götheborg, Dept. of Linguistics, 1–11.
Anthony, R. (1993). Euro Disney: The first 100 days. Unpublished case study prepared for Harvard Business School.
Asante, M., & Gudykunst, W. (Eds.). (1989). Handbook of international and intercultural communication. London: Sage Publications.
Bain, B. (Ed.). (1983) The sociogenesis of language and human conduct. New York and London: Plenum Press.
Burke, D. (1993). Biz talk-1: American business jargon. Optima Books.
Canale, M., & Swain, M. (1980). Theoretical bases of communicative approach to second language teaching and testing. Applied Linguistics, 1, 1–47.
Carter, R., & Long, M. (1991). Teaching literature. New York: Longman Press.
Clyne, M. (1994). Intercultural communication at work: Cultural values in discourse. Cambridge University Press.
Conquest, R. (1987). Harvest of Sorrow: Soviet Collectivization and Terror-Famine. Cambridge: Oxford University Press.
Dalton, M. (2000). Culture shock! Ukraine. Portland, Ore.: Graphic Arts Center Publishing.
Dodd, C. (1985). Dynamics of intercultural communication. Brown & Benchmark.
Fink, G. (2002). Intercultural knowledge research and intercultural knowledge management (InterKnow). Research Institute for European Affairs.
Galloway, V. (1998). Constructing cultural realities: “Facts” and frameworks of association. In The coming age of the profession: Issues and emerging ideas for the teaching of foreign languages (129–140). Heinle & Heinle Publishers.
Gerlach, J. (Ed.). (1999, September). International English (teaching English in the Ukraine). English Journal, 89, 125–28.
Gesteland, R. (1996). Cross-cultural business behavior: Marketing, negotiating and managing across cultures. Copenhagen Business School Press.
Gudykunst, W., & Kim, Y (1984). Communicating with strangers: An approach to intercultural communication. New York: Random House.
Gudykunst, W., Matsumoto, Y., Ting-Loomey, S., et. al. (1996, June). The influence of cultural individualism-collectivism, self construals, and individual values on communication styles across cultures.” Human Communications Research, 22, 510–543.
Hall, E. (1976). Beyond culture. New York: Anchor Books.
Hofstede, G. (1994). Cultures and organizations: Software of the mind. London: Harper Collins.
Hunt, D. (1986). The Dolphin Reader. Houghton Mifflin.
I.A.T.E.F.L.-Ukraine Newsletter 2003. British Council. Kyiv.
Jolly, A., & Kettanch, N. (1998). Doing business in Ukraine. London: Kogan Page.
Keesing, R. (1974). Theories of culture. Annual Review of Anthropology, 3, 73–97.
Kramsch, C. (1991). Culture in language learning: A view from the United States.” Foreign Language Research in Cross-Cultural Perspectives (217–239). Amsterdam & Philadelphia: John Benjamin Publishing.
Lasonen, J. (2003, June 15–18). U.N.E.S.C.O. Conference of Intercultural Education: Teaching and Learning for Intercultural Understanding, Human Rights and a Culture of Peace. Opening Address.
Lemke, J. (1995). Textual politics: discourse and social dynamics (critical perspectives on literacy and education). London: Francis & Taylor.
Lesikar, J., Petit, J. Jr., & Flatley, M. (1996). Basic business communication. McGraw Hill.
Locker, K. (1995). Business and administrative communication. Chicago: Irwin Press.
Martinich, A. (Ed.). (1990). The philosophy of language. New York & Oxford: Oxford University Press.
McArthur, T (Ed.). (2002). Oxford guide to world English. Cambridge: Oxford University Press.
Mole, J. (1991). When in Rome... a business guide to culture and customs in 12 European nations. Amacon, American Management Association.
Nimgade, A. (1989). American management as viewed by international professionals. Business Horizons, November-December, 293–300.
Pearce, R., & Robinson, R. (1994). Cases in strategic management. New York: McGraw Hill.
Pinker, S., (1994). The Language Instinct. William Morrow.
Robinson, G. (1991). Second language acquisition, linguistics and language pedagogy: The state of the art. Proceedings of the Georgetown roundtable on languages & linguistics (114–122). Washington, D.C.: Georgetown University Press.
Rusterholtz, B. (1987). Reading strategies for the business foreign class.” Foreign Language Annals, 20, 427–433.
Scollon, R., & Wong Scollon, S. (1995). Intercultural communication: A discourse approach. Cambridge: Blackwell Publishers.
Semenova, D. (2000). Resumes as a genre: Crossing cultural boundaries. Materials of A.A.A.L.-2000: Crossing the Boundaries. Vancouver, Canada.
Stromberg, S. (1994). European intellectual history since 1789 (6 th ed., rev.). Englewood Cliffs, New Jersey: Prentice Hall.
Swiderski, R. (1993). Teaching language, learning culture. Westport, Conn.: Bergin & Garvey.
Thiederman, S. (1991). Profiting in America’s multicultural marketplace: How to do business across cultural lines. New York: Lexington Books.
Trompenaars, F. (1993). Riding the waves of culture: Understanding cultural diversity in business. London: Economist Books.
Victor, D. (1992). Intercultural business communication. New York: Harper Collins.
Voght, G. (1999). New paradigms for U.S. higher education in the 21 st century. Keynote address at the 17 th Annual Conference on Languages and Communication for World Business and Professions. Ypsilanti: Eastern Michigan University.
Wierzbicka, A. (1999). Emotions across languages and cultures: Diversity and universals. Cambridge University Press.
Wood, A. (1998). Negotiating literature in the business French class.“ In S. Loughrin-Sacco & J. Arbate (Eds.), Making business French work: Models, materials, methodologies (161–186). S..D.S.U.C.I.B.E.R. Press. San Diego University Press.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2004 Springer Science + Business Media, Inc.
About this chapter
Cite this chapter
Bordyuk, L., Lee, R.E. (2004). Linguistic Competency, Cultural Understanding, and Business Education in Ukraine. In: Alon, I., Mclntyre, J.R. (eds) Business Education and Emerging Market Economies. Springer, Boston, MA. https://doi.org/10.1007/1-4020-8072-9_8
Download citation
DOI: https://doi.org/10.1007/1-4020-8072-9_8
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4020-8071-5
Online ISBN: 978-1-4020-8072-2
eBook Packages: Business and EconomicsBusiness and Management (R0)