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Notes
C. Cirulli, Sara Lee’s recipe for success: Creating mega brands in Europe, Journal of European Business, Vol. 3, Issue 6, July/August 1992, pp. 9–11, 35
C. Morgello, John Bryan of Sara Lee Corporation: A winning global strategy, Institutional Investor, Vol. 25, Issue 6, May 1992, pp. 17–18
N. Ryan, Cooking!-How Sara Lee plans to make it big in Eastern Europe, World Trade, Vol. 5, Issue 7, August/September 1992, pp. 44–48
R. J. Guttman, John Bryan: Sra Lee CEO, in: Europe, Issue 319, September 1992, pp. 12–14
J. Reed, Sara Lee’s ground-up approach to Poland, in: Business Eastern Europe, Vol. 22, Issues 32, August 9, 1993, pp. 1–2
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© 2004 Kluwer Academic Publishers
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(2004). Sara Lee / Douwe Egberts. In: Cross-Border Investing. Springer, Boston, MA. https://doi.org/10.1007/1-4020-7985-0_11
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DOI: https://doi.org/10.1007/1-4020-7985-0_11
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