Order Fulfillment Models for the Catalog Mode of Mass Customization — A Review

  • Philip G Brabazon
  • Bart MacCarthy
Part of the International Series in Operations Research & Management Science book series (ISOR, volume 87)


Catalogue Mass customizers are being imaginative in coping with the demands of high variety, high volume, customization and short lead times. These demands have encouraged the relationship between product, process and customer to be re-examined. A diversity of order fulfillment models are observed including some models with a single fixed decoupling point, some with multiple fixed decoupling points, and others with floating decoupling points.

Key words

Order fulfillment 


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Copyright information

© Springer Science+Business Media, Inc. 2006

Authors and Affiliations

  • Philip G Brabazon
    • 1
  • Bart MacCarthy
    • 1
  1. 1.Operations Management DivisionNottingham University Business SchoolNottingham

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