Abstract
At a time when mobile service adoption rates remain much lower than anticipated, better understanding of users’ behavior and attitude towards new technology becomes critical. This paper brings insights from behavioral economics to the technology acceptance research domain to investigate adoption of advanced mobile services. Through a field study of mobile service acceptance and use, we explore user behavior during the initial stages of technology adoption. We argue that in order to better understand the cognitive processes underlying technology acceptance or rejection decisions for advanced mobile services, the economic aspects of those processes must be considered. This is especially the case given the similarity of new mobile services to those currently available to consumers through other means and the inherent elements of substitution which exist therein.
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© 2005 International Federation for Information Processing
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Blechar, J., Constantiou, I., Damsgaard, J. (2005). Seeking Answers to the Advanced Mobile Services Paradox. In: Krogstie, J., Kautz, K., Allen, D. (eds) Mobile Information Systems II. MOBIS 2005. IFIP — The International Federation for Information Processing, vol 191. Springer, Boston, MA. https://doi.org/10.1007/0-387-31166-1_23
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DOI: https://doi.org/10.1007/0-387-31166-1_23
Publisher Name: Springer, Boston, MA
Print ISBN: 978-0-387-29551-0
Online ISBN: 978-0-387-31166-1
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