Abstract
Chapter 2 emphasizes the importance of the sociocultural context for effectively communicating health information. An understanding of the social and cultural framework of U.S. society is essential given the implications of cultural conceptions and perceptions for health communication. Current societal trends that are expected to impact the health communication process and the implications of sociocultural factors for health communication are discussed in this chapter.
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References
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US Census Bureau, US Department of Commerce, Washington, DC. “American Factfinder” at URL: http://census.gov. Accessed on 4/15/03.
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© 2006 Springer Science+Business Media, Inc.
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(2006). The Changing Sociocultural Context. In: Health Communication. Springer, Boston, MA . https://doi.org/10.1007/0-387-26116-8_2
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DOI: https://doi.org/10.1007/0-387-26116-8_2
Publisher Name: Springer, Boston, MA
Print ISBN: 978-0-387-26115-7
Online ISBN: 978-0-387-26116-4
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