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Consumer Research Enters the 1960s Legislative Arena: A Participant-Observer Report on the Role of Behavioral Research in the U.S. Congressional Hearings on the “Truth Bills”

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Consumers, Policy and the Environment A Tribute to Folke Ölander
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Klaus G. Grunert John Thøgersen

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Friedman, M. (2005). Consumer Research Enters the 1960s Legislative Arena: A Participant-Observer Report on the Role of Behavioral Research in the U.S. Congressional Hearings on the “Truth Bills”. In: Grunert, K.G., Thøgersen, J. (eds) Consumers, Policy and the Environment A Tribute to Folke Ölander. Springer, Boston, MA. https://doi.org/10.1007/0-387-25004-2_6

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