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Consumers, Policy and the Environment A Tribute to Folke Ölander pp 203–215Cite as

Marketing: A Consumer Disaster?

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Author information

Authors and Affiliations

  1. The Department of Policy Analysis and Management, Comell University, USA

    E. Scott Maynes

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  1. E. Scott Maynes
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Klaus G. Grunert John Thøgersen

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© 2005 Springer Science+Business Media, Inc.

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Maynes, E.S. (2005). Marketing: A Consumer Disaster?. In: Grunert, K.G., Thøgersen, J. (eds) Consumers, Policy and the Environment A Tribute to Folke Ölander. Springer, Boston, MA. https://doi.org/10.1007/0-387-25004-2_11

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