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Group Identity, Personal Ethics and Sustainable Development Suggesting New Directions For Social Marketing Research

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Society, Behaviour, and Climate Change Mitigation

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  1. Johanna Moisander
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Editors and Affiliations

  1. Fraunhofer Institute for Systems and Innovation Research, Karlsruhe, Germany

    Eberhard Jochem

  2. Centre for Energy Policy and Economics, Zürich, Switzerland

    Eberhard Jochem

  3. Lawrence Berkeley National Laboratory Berkeley, California, USA

    Jayant Sathaye

  4. Institute for Energy Economics Buenes, Aires, Argentina

    Daniel Bouille

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Moisander, J. (2000). Group Identity, Personal Ethics and Sustainable Development Suggesting New Directions For Social Marketing Research. In: Jochem, E., Sathaye, J., Bouille, D. (eds) Society, Behaviour, and Climate Change Mitigation. Advances in Global Change Research, vol 8. Springer, Dordrecht. https://doi.org/10.1007/0-306-48160-X_5

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