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© 2002 Kluwer Academic Publishers
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(2002). Implementation. In: Market Response Models. International Series in Quantitative Marketing, vol 12. Springer, Boston, MA. https://doi.org/10.1007/0-306-47594-4_10
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DOI: https://doi.org/10.1007/0-306-47594-4_10
Publisher Name: Springer, Boston, MA
Print ISBN: 978-0-7923-7826-6
Online ISBN: 978-0-306-47594-8
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