Abstract
The paper presents a study investigating the effects of Bluetooth - a short range wireless technology for Personal Area Networks - on value networks and business models of the players of infocom industry. Bluetooth is examined from a strategic perspective, including its nature as an enabling technology, a value innovation and a potentially discontinuous innovation. The employed methodology has characteristics of futures research and scenarios are used as a basis for group discussions, which are analysed qualitatively. The results indicate that greatest changes will occur in operators’ and content providers’ value networks and business models.
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© 2002 IFIP International Federation for Information Processing
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Sainio, LM., Sikiö, T. (2002). Future Scenarios on Bluetooth: Effects on Value Networks and Business Models. In: Martikainen, O., Porras, J., Hyvärinen, J. (eds) Emerging Personal Wireless Communications. IFIP International Federation for Information Processing, vol 67. Springer, Boston, MA. https://doi.org/10.1007/0-306-47001-2_17
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DOI: https://doi.org/10.1007/0-306-47001-2_17
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