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A Study of Business Performance Management in Special Reference to Automobile Industry

  • Gurinder Singh
  • Smiti Kashyap
  • Kanika Singh TomarEmail author
  • Vikas Garg
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 1042)

Abstract

In contemporary times, the automobile is one of the well-paid industries in the Indian market with an annual growth rate of 7.64% in the passenger-car market. The increasing disposable income of the people along with the ever-growing financial sector has led to this expendable growth. In accordance, there has been an increase in sales of passenger cars from 13.35% in –July 2018. This oligopoly market has fierce competition due to new entrants into the Indian markets. Thus, there emerges a need to grasp the knowledge to understand the ever-growing needs of the customers and dynamism in the technology-driven market. Every organization seeks to study consumer buying behavior and measure its business performance by analyzing customer perception toward the product. The understanding of customer’s perception is an ongoing process to survive the cut throat competition. Taking this into consideration, the study provides insights about several attributes which drive a consumer behavior toward buying a product of a brand. The study has used theories and exploratory research design along with analytical tools to identify the major attributes of consumer buying behavior toward sedan cars within Delhi/NCR among high-end consumers. This knowledge helps the car manufacturers in market segmentation which enables the organization to plan the market strategies toward consumer retention and product upgradation.

Keywords

Business performance management Consumer buying behavior Market segmentation Factor analysis Brand reputation Purchase service Physical appearance Automotive techniques 

Notes

Acknowledgements

This manuscript is supported by different individuals (students and faculty) associated with Amity University campuses: Ref. No. AUGN/Cert./VP(P) & R/2018/10/01. All procedures performed in the study involving human participation were in accordance with the ethical standards of the institution, and comparable ethical standards. Prior public disclosure approval to publish the study results have been taken by the university. The anonymity of the respondents of the questionnaire and data has been treated strictly confidential and not disclosed at any level.

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Copyright information

© Springer Nature Singapore Pte Ltd. 2020

Authors and Affiliations

  1. 1.Amity UniversityNoidaIndia

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