Advertisement

1000 Hamlets in the Evaluation of the Homo Psychologicus

  • H. Y. Story
Chapter

Abstract

How do we evaluate the health of the homo psychologicus? Landor pioneered brand evaluation, but the methodology was systematized by Interbrand. In recent years, Siegel + Gale and FutureBrand are also making waves with their fresh thoughts. A literature review of the methodologies of brand evaluation sets the foundation for more sophisticated understanding of brand health.

References

  1. Adamson, A. (2007). BrandSimple: How the Best Brands Keep It Simple and Succeed. New York: St. Martin’s Griffin.Google Scholar
  2. Han, M. (2014, June 29). Shakespeare on the Chinese bookshelf—The translation of Shakespeare’s work in China, past and present. British Shakespeare Association. Retrieved from https://www.britishshakespeare.ws/shakespeare-in-education/shakespeare-on-the-chinese-bookshelf-the-translation-of-shakespeares-work-in-china-past-and-present/. Accessed 18 June 2019.
  3. PricewaterhouseCoopers. (2018). Global top 100 companies (2018). Retrieved from https://www.pwc.com/gx/en/services/audit-assurance/publications/global-top-100-companies-2018.html. Accessed 18 June 2019.
  4. Stern, C. (2006). The Boston Consulting Group on Strategy. Hoboken: Wiley.Google Scholar
  5. http://simplicityindex.com/. Accessed 18 June 2019.

Copyright information

© The Author(s) 2020

Authors and Affiliations

  • H. Y. Story
    • 1
  1. 1.Independent Researcher and ConsultantBeijingChina

Personalised recommendations