Motivation and Characteristics of Social Media Use Behavior of New Generation Entrepreneurs
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From the beginning of the 21st century, the birth of social media, such as Friendster, LinkedIn, and Facebook, completely subverted the one-way information communication mode of traditional media. It is the technology breaking through the time and space restrictions of interpersonal interaction, and has become the most mainstream application form in the Internet world. Social media provides people with diversified services and gradually changes the way how people live and interact. For example, it can connect users’ online and real-life relationships, which can help users to communicate real-time, improve public relations, and build up social network on social media platform. With its advantages of instant, convenient and interactive, social media has become an indispensable media carrier in modern social life.
In recent years, many news media put spotlight on “New engine of entrepreneurship and innovation” proposed by Premier Li Keqiang in the “Government Work Report”, a national policy in China to support young entrepreneurs. Young people’s enthusiasm for innovation has also spurred the fourth wave of entrepreneurship, which is an entrepreneurial trend mainly based on Internet and social network. Their social media use which accounts for a large proportion of Internet use behavior is worth exploring in depth. Therefore, this study focuses on the new generation entrepreneurs in the fourth wave of entrepreneurship in mainland China, and explores the behavior characteristics of such a group of entrepreneurs in the use of social media in their daily lives, as well as the intrinsic motivation behind their use. Based on the theory of social capital, the study will also analyze the value that social media brings to the career of the new generation entrepreneurs.
KeywordsSocial media User behavior User motivation Social capital Social support
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