This chapter is an overview of research background, significance and research questions of the book. It provides a discussion of traditional data visualization, which focuses on communication and understanding data; and aesthetic approach to data visualization, which enhances emotional engagement in the perception of visual images. Current research from the aesthetic perspective of data visualization identifies the potential to enhance emotional engagement in the perception of visual images, but is primarily based in Western aesthetic concepts with little reference to non-Western aesthetics.


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Copyright information

© Shanghai Jiao Tong University Press 2020

Authors and Affiliations

  1. 1.Shanghai University of Engineering ScienceShanghaiChina

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