Research on Comprehensive Evaluation and Improvement Approaches of Cruise Industry Performance

  • Ling QiuEmail author
  • Qiuxia Dong


As a high value-added marine economic industry with strong relatedness and influence, the cruise industry has gradually become an important driving force for the transformation and upgrading of the regional economy. The expansion of the Chinese cruise market sees the growing economic influence of the cruise industry and its impetus to the regional economy across the country. The first step among all methods to sharpen the competitiveness of the cruise industry lies in the objective evaluation of the development and performance of the industry. This paper applies theories in such areas as industrial economics, value chain, cruise industry and competitive advantage, drawing on the existing comprehensive evaluation system and method of competitiveness within the cruise industry. It adopts TOPSIS method to construct comprehensive evaluation index system and evaluation model of cruise industry performance. Empirical analysis on the development and performance of the cruise industry in the objects—six major cruise port cities of Shanghai, Xiamen, Sanya, Dalian, Tianjin and Qingdao, was carried out, thereby finding out the specific reasons and short-term factors affecting the performance of the cruise city industry in the port city, and hence an approach to improve the performance and a reference for the decision-making departments in charge of the cruise industry.


Cruise industry Performance Approach to improvement 


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Copyright information

© Social Sciences Academic Press 2020

Authors and Affiliations

  1. 1.Shanghai University of Engineering ScienceShanghaiChina

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