Research on Comprehensive Evaluation and Improvement Approaches of Cruise Industry Performance
- 17 Downloads
As a high value-added marine economic industry with strong relatedness and influence, the cruise industry has gradually become an important driving force for the transformation and upgrading of the regional economy. The expansion of the Chinese cruise market sees the growing economic influence of the cruise industry and its impetus to the regional economy across the country. The first step among all methods to sharpen the competitiveness of the cruise industry lies in the objective evaluation of the development and performance of the industry. This paper applies theories in such areas as industrial economics, value chain, cruise industry and competitive advantage, drawing on the existing comprehensive evaluation system and method of competitiveness within the cruise industry. It adopts TOPSIS method to construct comprehensive evaluation index system and evaluation model of cruise industry performance. Empirical analysis on the development and performance of the cruise industry in the objects—six major cruise port cities of Shanghai, Xiamen, Sanya, Dalian, Tianjin and Qingdao, was carried out, thereby finding out the specific reasons and short-term factors affecting the performance of the cruise city industry in the port city, and hence an approach to improve the performance and a reference for the decision-making departments in charge of the cruise industry.
KeywordsCruise industry Performance Approach to improvement
- Nie, L., & Dong, G. (2010). Analysis of competitiveness of cruise tourism in port cities based on entropy right-TOPSIS method. Tourism Forum, 6, 789–794.Google Scholar
- Nuo, W. (2008). Cruise economy (cruise management, cruise terminal, cruise industry) (pp. 48–51). Chemical Industry Press.Google Scholar
- Wang H., et al. (2017). Green book of cruise industry: Annual report on China’s cruise industry. Social Science Literature Publishing House.Google Scholar
- Ye, X., & Sun, R. (2007). Study on the development of Shanghai cruise tourism market based on customer demand. East China Economic Management, 21, 110–115.Google Scholar