Analysis on Marketing Strategy of China’s Independent Brand Automobile Market

  • Fan YangEmail author
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 1142)


Marketing is an important way for modern enterprises to participate in market competition and compete for market share. In recent years, with the rapid growth of the purchasing power of the Chinese people and the rapid rise of a large number of independent brands, the marketing situation of self-owned brand cars has become more and more serious. This paper studies the shortcomings of the marketing of China’s independent brand enterprises and gives targeted marketing strategies to optimize the marketing competitiveness and marketing ability of independent brands. It is worthy of reference for independent auto-companies.


Self-owned brand car Marketing Strategy analysis 


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Copyright information

© Springer Nature Singapore Pte Ltd. 2020

Authors and Affiliations

  1. 1.Guangdong University of Science and TechnologyDongguanChina

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