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Organic Labelling Influencing Consumerism in China and Thailand: A Case for Collaborating with Mature Organic Economies

  • GOH Bee Chen Email author
Chapter
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Abstract

Consumers are interested in buying organic food products from countries where there is a reputation for organic quality and standard through the certification process. Countries like Australia, New Zealand and Canada have been well-known generally for high-quality organic food production and distribution through maintaining stringent standards in organic accreditation and certification from paddock-to-plate, or farm-to-table. It appears that an unconscious factor is also at play in influencing consumer motivation and behaviour in buying organic – trust in certification labelling. Here, consumers have to trust the organic foods that they buy are genuinely organic. A large contributing factor lies in organic food labelling including the country-of-origin labels (COOL) in organics. This Chapter will argue the case for (1) creating consumer trust in locally produced organic food in Thailand and China through implementing a regulatory framework for organics that can induce confidence in consumer behaviour; and (2) encouraging mature organic economies like Australia, New Zealand and Canada to capitalize on the country-of-origin labels in organic food confidence in order to increase their organic export trade to China and Thailand.

Keywords

Asian consumers Australia China Consumer trust in organics Consumer confidence Country-of-origin labels Mature organic economies New Zealand Organic foods Organic labelling Thailand 

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Copyright information

© Springer Nature Singapore Pte Ltd. 2020

Authors and Affiliations

  1. 1.School of Law and JusticeSouthern Cross UniversityGold CoastAustralia
  2. 2.Faculty of LawChiang Mai UniversityChiang MaiThailand

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