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Exploration of TCM Culture Communication Based on the New Media

  • Xiangli Wang
  • Xueqin DuEmail author
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 1117)

Abstract

As one of the oldest cultural factors in the ancient Chinese civilization tradition, TCM is Chinese original medicine and an important part of traditional Chinese culture. Traditional science and technology is still playing an important role and is most likely to drive China’s medical science and technology, leading the world. The cultural background of foreign audiences is different from that of traditional Chinese medicine culture, so they are confronted with certain obstacles in the process of understanding and accepting traditional Chinese medicine culture. Under the influence of such obstacles, it is difficult for foreign audiences to have a high degree of recognition of traditional Chinese medicine culture like domestic audiences. In the 21st century, the rapid development of new media brings new chances to the spread of TCM culture. Therefore, the paper aims at discussing narrative exploration on the external communication of TCM culture from the perspective of new media.

Keywords

TCM New media Culture communication 

Notes

Acknowledgements

This research was supported by 2017 Research Project of Humanities and Social Sciences in Universities in Jiangxi province, “English Translation of TCM Stories from a Narrative Perspective and Research on Their External Communication” (project number: YY17271);

2019 Jiangxi University of Traditional Chinese Medicine Special Field Innovation Fund Project for Graduate Student, “Narrative Exploration of TCM Culture Communication Based on New Media”(project number: JZYC19S37).

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Copyright information

© Springer Nature Singapore Pte Ltd. 2020

Authors and Affiliations

  1. 1.Jiangxi University of Traditional Chinese MedicineNanchangChina

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