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Data Visualization: Visualization of Social Media Marketing Analysis Data to Generate Effective Business Revenue Model

  • Aditya Chellam
  • Ayush Chaturvedi
  • L. RamanathanEmail author
Chapter
  • 139 Downloads

Abstract

Right from its inception, social media has played a pivotal role in shaping the marketing strategies of today’s business. Businesses use marketing to successfully grow their market presence and improve brand awareness. The most effective marketing approach is one where social media and traditional marketing mixes are used in tandem. Social media marketing is a lucrative option for business owners as the cost of marketing is low and user feedback on social media Web sites and forums can be utilized effectively to constantly update the marketing strategy for maximizing gains. This chapter focuses on analyzing the Facebook marketing strategy of a certain company and providing a comparative study of visualization methodologies that present the client sentiment in the most lucid manner, thereby allowing the business owner to devise an effective business model with maximum returns and minimum expenditure.

Keywords

Data visualization Social media Market analysis Facebook advertisement Click-response Business expansion 

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Copyright information

© Springer Nature Singapore Pte Ltd. 2020

Authors and Affiliations

  • Aditya Chellam
    • 1
  • Ayush Chaturvedi
    • 1
  • L. Ramanathan
    • 1
    Email author
  1. 1.VIT UniversityVelloreIndia

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