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Analysis of Success of Digital Marketing Using Vernacular Contents

  • Agrim Sharma
  • Neetu Mittal
Chapter
  • 32 Downloads
Part of the Lecture Notes in Networks and Systems book series (LNNS, volume 103)

Abstract

The rise of regional languages for digital marketing is increasing continuously. Majority of Indians prefer marketing in local Languages. India is among the fastest-growing smartphone markets in the world. This provides an immense scope of brand development and growth of digital marketing. In this paper, the impact of three languages: English, Hindi and Bengali on digital marketing has been analyzed. The analysis shows that online websites using vernacular languages are preferred and have more impact on the consumer.

Keywords

Search engine optimization Keyword planner tool Media dark consumer Digital marketing Vernacular content 

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Copyright information

© Springer Nature Singapore Pte Ltd. 2020

Authors and Affiliations

  • Agrim Sharma
    • 1
  • Neetu Mittal
    • 1
  1. 1.Amity University Uttar PradeshNoidaIndia

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