Advertisement

Most Important Contents in Travel Blogs: A Perspective from Brazilian Tourists

  • Josmar AndradeEmail author
  • Marcelo Fukuyama Sobata
Conference paper
Part of the Smart Innovation, Systems and Technologies book series (SIST, volume 171)

Abstract

The present study, conducted with a sample of 384 Brazilian respondents, identified that blogs are already considered the second most important information source in the processes of choice and consumption of travel products and services, behind only of the indications that come from family and friends. Among 8 content aspects offered to evaluation in terms of importance “Itineraries and Attractions”, “Transportation and Locomotion” were considered the most important. Using the factor analysis technique, blog content items were reduced to 3 factors: (i) General Information, (ii) Stay and (iii) Itineraries. Female respondents and people with lower degree of education, lower income range and lower intensity of travel are those that value the General Information content most. People with more income and travelling less alone are those who attach more importance to Stay content. There were no significant differences between groups when compared the means of importance attributed to the Itineraries factor.

Keywords

Travel blogs User generated content Tourism marketing Integrated marketing communication Digital business 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. 1.
    Baniyai, Maria, Glover, Troy D.: Evaluating Research Methods in Travel Blogs. Journal of Travel Research. 51(3), 267–277 (2012)CrossRefGoogle Scholar
  2. 2.
    Pan, Bing, MacLaurin, Tanya, Crotts, John C.: Travel Blogs and the Implications for Destination Marketing. Journal of Travel Research. 46, 35–45 (2007)CrossRefGoogle Scholar
  3. 3.
    Puhringer, Stefan, Taylor, Andrew: A Practitioner’s Report on Blogs as a Potential Source of Destination Marketing Intelligence. Journal of Vacation Marketing. 14(2), 177–187 (2006)CrossRefGoogle Scholar
  4. 4.
    Belch, George E., Belch, Michael A.: Advertising and Promotion. An Integrated Marketing Communications Perspective, 7th edn. Mc-Graw Irwin, New York, USA (2007)Google Scholar
  5. 5.
    O’Reilly, Tim (2005) What is Web 2.0, Available in: <http://www.oreilly.com/pub/a/web2/archive/what-is-web-20.html?page=1>. Accessed in June 13th, 2017
  6. 6.
    Akehurst, Gary (2009). User Generated Content: the Use of Blogs for Tourism Organisations and Tourism Consumers. Service Business. N.3, p. 51-61CrossRefGoogle Scholar
  7. 7.
    Li, Dan (2005). Why do you blog: a uses-and-gratifications inquiry into bloggers’ motivations. Thesis presented to Marquete University. Available in: <https://pdfs.semanticscholar.org/3eb2/4f3a55eca58bd7317d8b0ddcf25f79087bca.pdf>. Access in May, 24th, 2017
  8. 8.
    Gabriela Silva, Zagoda: Dos blogs aos microblogs: aspectos históricos, formatos e características. Interin. 9(1), 1–12 (2010)Google Scholar
  9. 9.
    Softwarefindr (2019). How Many Blogs are There in 2018? Available in: <https://www.softwarefindr.com/how-many-blogs-are-there/>. Access in June, 22nd, 2019
  10. 10.
    Wordpress (2019). How many people are reading bogs? Available in: <https://wordpress.com/activity/>. Access in June, 22nd, 2019
  11. 11.
    Grupo de Mídia (2018). Mídia Dados Brasil 2018. Available in: <http://midiadados.org.br/2018/Midia%20Dados%202018%20%28Interativo%29.pdf>. Access in June, 23rd, 2019
  12. 12.
    RBBV – Rede Brasileira de Blogs de Viagem (2019). Corporate websibe. Available in: <https://rbbv.com.br> . Access in June, 23rd, 2019
  13. 13.
    ABBV (2018). Pesquisa da ABBV revela: Blogs de Viagem são o Meio de Comunicação de Maior Credibilidade entre os Viajantes Independentes, 2012. Available in: <http://abbv.net.br/2012/11/pesquisa-da-abbv-revela-blogs-de-viagem-sao-o-meio-de-comunicacao-de-maior-credibilidade-entre-os-viajantes-independentes/>. Access in March, 13th, 2018
  14. 14.
    Churchill, Gilbert A. Jr and Peter, J. Paul (2012). Marketing: criando valor para os clientes. 3rd.ed. São Paulo: SaraivaGoogle Scholar
  15. 15.
    Woodruff, Robert B.: Customer Value: The Next Source for Competitive Advantage. Journal of the Academy of Marketing Science. 25(2), 139–153 (1997)CrossRefGoogle Scholar
  16. 16.
    Olsen, Svein O.: Repurchase loyalty: The role of involvement and satisfaction. Psychology & Marketing. 24(4), 315–341 (2007)CrossRefGoogle Scholar
  17. 17.
    Solomon, Michael R.: O comportamento do consumidor: comprando, possuindo e sendo. 11th, ed edn. Bookman, Porto Alegre (2016)Google Scholar
  18. 18.
    Huang, Ching-Yuan, Chou, Chia-Jung, Lin, Pei-Ching: Involvement theory in constructing bloggers’ intention to purchase travel products. Tourism Management 31, 513–526 (2009)CrossRefGoogle Scholar
  19. 19.
    Chen, Yu-Chen, Shang, Rong-An, Li, Ming-Jin: The Effects of Perceived Relevance of Travel Blogs’Content on the Behavioral Intention to Visit a Tourist Destination. Computers in Human Behavior. N. 30, 787–799 (2014)CrossRefGoogle Scholar
  20. 20.
    Schamellegger, Doris, Carson, Dean: Blogs in Tourism: Changing Approaches to Information Exchange. Journal of Vacation Marketing. 14(2), 99–110 (2008)CrossRefGoogle Scholar
  21. 21.
    Litvin, Stephen W., Goldsmith, Ronald E., Pan, Bing: Electronic Word-of-Mouth in Hospitality and Tourism Management. Tourism Management. N. 29, 458–469 (2008)CrossRefGoogle Scholar
  22. 22.
    Camargo, Luiz O L; Solbiati, Patricia P.; Péccora, Flávia C. and Pinheiro, Natália O. (2016). Blogs de Viagem e a Decisão Final do Turista. Revista Rosa dos Ventos – Turismo e Hospitalidade. V. 8, n. 2, p. 205-221Google Scholar
  23. 23.
    Malhotra, N.: Pesquisa de Marketing: uma orientação aplicada, 4th edn. Bookman, Porto Alegre (2006)Google Scholar
  24. 24.
    Walter, Olga M.F.C.: Análise de ferramentas gratuitas para condução de survey online. Produto & Produção. 14(2), 44–58 (2013)Google Scholar
  25. 25.
    Handcock, Mark S., Gile, Krista J.: On the Concept of Snowball Sampling. Sociological Methodology. 4(1), 367 (2011)CrossRefGoogle Scholar

Copyright information

© Springer Nature Singapore Pte Ltd. 2020

Authors and Affiliations

  1. 1.Escola de Artes, Ciências E Humanidades—Universidade de S. PauloS. PauloBrazil

Personalised recommendations