Advertisement

Tourism, Culture and Creativity: The Case of the CREATOUR Project in the Alentejo/Portugal Region

  • Noemi MarujoEmail author
  • Maria do Rosário Borges
  • Jaime Serra
Conference paper
Part of the Smart Innovation, Systems and Technologies book series (SIST, volume 171)

Abstract

Relations between tourism and the creative industries differ from those between tourism and culture, but may have significant affinities in some territories. However, there are few empirical studies in the scientific literature that address the possible connections between them in Portugal, despite their unquestionable interest. For this reason, this article presents how the CREATOUR project put tourism, culture and creativity in dialogue in the tourist destination of Alentejo, in Portugal. We used the case study as a research strategy, followed by content analysis of several informative records which were generated meanwhile by the multiple work dynamics of the project itself. The results show that creative tourism has a significant relationship with cultural tourism and is an important instrument to enhance the development of rural territories in the region studied, provided that several premises are considered.

Keywords

Alentejo CREATOUR Culture Creative Tourism 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. [1]
    OECD (2014). Tourism and the creative economy. OECD Studies on Tourism. Local: OECD Publishing.Google Scholar
  2. [2]
    Cabeça, SM, Gonçalves, AR, Marques, JF & Tavares, M (2019). Mapping intangibilities in creative tourism territories through tangible objects: a methodological approach for developing creative tourism offers. Tourism & Management Studies, 15(SI), 42-49.  https://doi.org/10.18089/tms.2019.15SI05CrossRefGoogle Scholar
  3. [3]
    P. Remoaldo, & J.C. Ribeiro (2019). Creative Tourism as a new challenge to the development of destinations – the Portuguese Case Study. In M. Peris-Ortiz, M.R. Cabrera-Flores, and A. Serrano-Santoyo (Eds.), Cultural and Creative Industries. A Path to Entrepreneurship and Innovation (pp. 81-99). Washington: Springer.Google Scholar
  4. [4]
    Duxbury, N. (20191). Catalyzing creative tourism in small cities and rural areas in Portugal: The CREATOUR approach. In K. Scherf (Ed.), Creative Tourism and Sustainable Development in Smaller Communities, Volume 1: Approaches. Calgary: University of Calgary Press.Google Scholar
  5. [5]
    Remoaldo, P., Matos, O., Freitas, I., Lopes, H., Ribeiro, V., Gôja, R., & Pereira, M. (2019). Good and not-so-good practices in creative tourism networks and platforms: An international review. In N. Duxbury and G. Richards (Eds.), A Research Agenda for Creative Tourism (pp. 167-181). London: Edward Elgar Publishing.Google Scholar
  6. [6]
    Duxbury, N. (2018). Revisiting cultural production in small cities and rural areas from a creative tourism perspective: the CREATOUR project in Portugal. Communication presented at 10th International Conference on Cultural Policy Research, Tallinn, Estonia, 21 a 25 de Agosto.Google Scholar
  7. [7]
    Duxbury, N. (2019). Creative Tourism in Small Cities and Rural Areas: Emerging Models and Lessons from the CREATOUR Project, Portugal. In Proceedings of the Fourth International Scientific Conference, “Tourism in the Function of Development of the Republic of Serbia – Tourism as a Generator of Employment” Vrnjačka Banja, Serbia, May 30-June 1, 2019. Published by the Faculty of Hotel Management and Tourism in Vrnjačka Banja, University of Kragujevac.Google Scholar
  8. [8]
    Duxbury, N., Bakas, F.E., & Carvalho, C.P. (2019). Why is research-practice collaboration so challenging to achieve? A creative tourism experiment. Tourism Geographies, 1-26.Google Scholar
  9. [9]
    United Nations, & UNWTO (2010). International Recommendations for Tourism Statistics 2008. Studies in Methods. New York: United Nations Secretariat / Department of Economic and Social Affairs / Statistics Division. Retrieved from https://unstats.un.org/unsd/publication/Seriesm/SeriesM_83rev1e.pdf
  10. [10]
    Richards, G. W., & Raymond, C. (2000). Creative tourism. ATLAS News, 23, pp. 16–20.Google Scholar
  11. [11]
    Raymond, C. (2007). Creative tourism New Zealand: The practical challenges of developing creative tourism. In G. Richards and J. Wilson (Eds.), Tourism, creativity and development (pp. 145-157). London: Routledge.Google Scholar
  12. [12]
    UNESCO (2006). Towards sustainable strategies for Creative Tourism. Discussion Report of the Planning Meeting for 2008 International Conference on Creative Tourism. Santa Fé, New Mexico/USA (2006). Homepage,Google Scholar
  13. [13]
    Richards, G. (2011). Creativity and tourism: The state of the art. Annals of Tourism Research, 38(4), 1225-1253.CrossRefGoogle Scholar
  14. [14]
    INE (2018). Anuário Estatístico da Região Alentejo 2017. INE, Lisboa.Google Scholar
  15. [15]
    INE (2019). Estatísticas do Turismo 2018. INE, Lisboa.Google Scholar
  16. [16]
    CREATOUR (2019). Homepage, http://creatour.pt/en/, last accessed 2019/09/25
  17. [17]
    Cabeça, SM, Gonçalves, AR, Marques, JF & Tavares, M (2018). Contributions of creative tourism to sustainable development: The CREATOUR research and incubation project. In R. Amoêda, S. Lira, C. Pinheiro, JMS Zaragoza, JCS Serrano and FG Carrillo (Eds.), Heritage 2018 – Proceedings of the 6th International Conference on Heritage and Sustainable Development, Granada: Editorial Universidad de Granada/Green Lines Institute for Sustainable Development, vol 2, p. 1671-1680.Google Scholar
  18. [18]
    Richards, G., & Wilson, J. (2006). Developing creativity in tourist experiences: A solution to the serial reproduction of culture? Tourism Management, 27(6), 1209-1223.Google Scholar
  19. [19]
    Cloke, P. (2007). Creativity and tourism in rural environments. In G. Richards and J. Wilson (Eds.), Tourism, Creativity and Development (pp. 37-47). London: Routledge.Google Scholar
  20. [20]
    Carvalho, M., Lima, J., & Kastenholz, E. (2014). Criatividade Cultural – Que oportunidade para destinos rurais?, PASOS – Revista de Turismo y Patrimonio Cultural, Special Issue, 12(3), 635-648.Google Scholar
  21. [21]
    Simpson, M. (2008). Community benefit tourism initiatives – A conceptual oxymoron?, Tourism Management, 29(81), 1-18. http://unesdoc.unesco.org/images/0015/001598/159811e.pdf, last accessed 2019/09/25.MathSciNetCrossRefGoogle Scholar
  22. [22]
    Korez-Vide, R. (2012). Promoting sustainability of tourism by creative tourism development: How far is Slovenia? Innovation Issues and Approaches in Social Sciences, 6(1), 77-102.Google Scholar

Copyright information

© Springer Nature Singapore Pte Ltd. 2020

Authors and Affiliations

  • Noemi Marujo
    • 1
    Email author
  • Maria do Rosário Borges
    • 1
  • Jaime Serra
    • 1
  1. 1.UÉ-CIDEHUS, Colégio do Espírito SantoÉvoraPortugal

Personalised recommendations