Avoid Entrepreneurial Risks

  • Xiaozhou XuEmail author
Part of the Springer Texts in Education book series (SPTE)


In daily life, people are afraid that they can’t avoid the frequently encountered risks. In fact, in economics the word “risk” is a neutral word, instead of a terrifying definition. It is generally believed that the risk is the possibility of losing profit owing to the deviation between the actual result and the forecast. It might be influenced by various complex and variable factors under certain uncontrolled conditions. Once entrepreneurs have clearly mastered market opportunities and competition, the next step they should do is to assess the entrepreneurship risks. A standardized risk assessment is difficult to carry out. A good entrepreneur does not mean that he could risk assessment experts. What is more important than a standardized assessment process is sufficient risk awareness. In other words, entrepreneurs should be able to analyze and recognize the potential risks behind each decision and choose the most appropriate way to dodge and control.

Copyright information

© Springer Nature Singapore Pte Ltd. 2020

Authors and Affiliations

  1. 1.Zhejiang UniversityHangzhouChina

Personalised recommendations