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The LexDoBusiness Collaborative Platform

  • Helder Azeredo
  • José Luís ReisEmail author
  • Agostinho Sousa Pinto
Conference paper
Part of the Smart Innovation, Systems and Technologies book series (SIST, volume 167)

Abstract

The objective of this paper is to present a proposal for the creation of an online business consulting business plan, through a collaborative platform called LexDoBusiness. The literature review concluded that a business project must address several issues, namely: digital transformation, business plan and model, E-Commerce, E-Business and M-Business, marketing mix, digital marketing, Customer Relationship Management, and Content Management Systems. The value proposition must be the most appropriate for each of the customer segments, thus distinguishing itself from the competition. The research work is intended to assess the acceptability of a business model of the LexDoBusiness web platform, which brings together several services essential to its success, such as legal, accounting, accounting, fiscal, and technology services. Regarding the research methodology, Design Science Research was chosen because it is considered the most appropriate for this project, which will have external secondary data collection present in the INE and PORDATA platforms, as well as primary data collection through a semi-structured survey addressed to clients of a network of lawyers.

Keywords

Digital transformation Legal business plan Digital law Collaborative platform Relational marketing 

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Copyright information

© Springer Nature Singapore Pte Ltd. 2020

Authors and Affiliations

  • Helder Azeredo
    • 1
  • José Luís Reis
    • 1
    • 2
    Email author
  • Agostinho Sousa Pinto
    • 1
  1. 1.ISCAPPorto Superior Institute of Accounting and Administration, Research Unit CEOS.PP/ISCAP/P.PORTOMatosinhosPortugal
  2. 2.ISMAIMaia University Institute, Research Unit CEDTUR/CETRADMaiaPortugal

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