Social Inputs Analysis Targeting an Individual and Group

  • Priyanka Salian
  • Deepali Kayande
  • Amiya Kumar TripathyEmail author
Conference paper
Part of the Lecture Notes on Data Engineering and Communications Technologies book series (LNDECT, volume 36)


Presence of discernment is astonishingly of paramount importance. Decision-making is highly influenced by a variety of factors. These factors convey distinct types of information to the decision-maker. The proposed system aims at understanding the influence of personality preferences and a group on an individual. Myers-Briggs Type Indicator measures the personality preferences on four specific dimensions and has been used by psychologists on many occasions since ages. This study uses MBTI preferences as a reference, to explore their impacts on an individual. The second important factor analyzed in this article includes the influence of peer pressure. The target audience for this study is youths, as this exploration would help the students understand the influence of external factors on their decision-making power. This system aims at abridging the gap in achieving their career goals and hence deducing what the student might be interested in irrespective of what his/her friend’s preferences are.


Behavioral targeting Cluster analysis Natural language processing Personality analysis 



This work is fully supported by Don Bosco Institute of Technology. The authors would like to thank Michelle Andrade, Kelly Correia for their assistance and service to this work.


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Copyright information

© Springer Nature Singapore Pte Ltd. 2020

Authors and Affiliations

  • Priyanka Salian
    • 1
  • Deepali Kayande
    • 2
  • Amiya Kumar Tripathy
    • 1
    • 2
    Email author
  1. 1.Department of Computer EngineeringDon Bosco Institute of TechnologyMumbaiIndia
  2. 2.School of ScienceEdith Cowan UniversityPerthAustralia

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