Nation’s Equity and Soft Power

  • Basskaran NairEmail author
  • Saltanat Janenova
  • Balzhan Serikbayeva


This chapter examines how Kazakhstan which aims to be among the top thirty countries in the world by 2050 in terms of various rankings and ratings, should manage its global reputation and soft power. It reviews different national issues within Kazakhstan that needs to be urgently attended to, and managed, if it is to achieve its goal for global recognition.


Soft power Kazakhstan’s soft power Rukani Jangyru UNESCO historic sites Eurasian connectivity 


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Copyright information

© The Author(s) 2020

Authors and Affiliations

  • Basskaran Nair
    • 1
    Email author
  • Saltanat Janenova
    • 1
  • Balzhan Serikbayeva
    • 2
  1. 1.Nazarbayev UniversityNur-SultanKazakhstan
  2. 2.GSPPNur-SultanKazakhstan

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