Planning Successful Campaigns

  • Basskaran NairEmail author
  • Saltanat Janenova
  • Balzhan Serikbayeva


This chapter is a discussion on planning successful campaigns. It takes the reader—civil servants, civic campaigners, communication practitioners in the private sector—through case examples and checklists, on how to manage social campaigns. It demonstrates the importance of well-planned, sustained social campaigns in policy execution.


Public campaigns Campaign strategies Marketing public policies Prior attitudes New Public Management 


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Copyright information

© The Author(s) 2020

Authors and Affiliations

  • Basskaran Nair
    • 1
    Email author
  • Saltanat Janenova
    • 1
  • Balzhan Serikbayeva
    • 2
  1. 1.Nazarbayev UniversityNur-SultanKazakhstan
  2. 2.GSPPNur-SultanKazakhstan

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