Social and Mainstream Media Relations

  • Basskaran NairEmail author
  • Saltanat Janenova
  • Balzhan Serikbayeva


This chapter surveys the gamut of Kazakhstan’s communication channels—mainstream, social media and interpersonal channels. Using two case studies, Kok Zhailau and Pension Reforms, it explores activism particularly social media activism and how it has to be managed. It then looks at the formation and effectiveness of public councils and discusses public consultation to manage public opinion. The final section is a checklist on media management as practised in developed countries.


Mainstream media Social media Activism Public Councils Kok-Zhailau case study Pensions Reform case study 


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Copyright information

© The Author(s) 2020

Authors and Affiliations

  • Basskaran Nair
    • 1
    Email author
  • Saltanat Janenova
    • 1
  • Balzhan Serikbayeva
    • 2
  1. 1.Nazarbayev UniversityNur-SultanKazakhstan
  2. 2.GSPPNur-SultanKazakhstan

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