Globalization and Deep Culture Learning

  • Joseph ShaulesEmail author


This chapter explores how emerging insights into cognition and mind can inform our understanding of cultural learning objectives. It focuses on contrasting visions of intercultural awareness articulated by Edward Hall and Marshall McLuhan: (1) a transcendent view, and (2) a deep culture view. The former emphasizes the development of high-level cognitive processes, such as critical cultural awareness, while the latter emphasizes a process of inner change and development that is largely intuitive. This chapter will argue that our increased understanding of unconscious cognition is providing us with new paradigms for understanding cultural learning. These are said to be consistent with the view of Edward Hall, who saw culture as deep patterns of mind that influences us in ways we are unaware of, that can be uncovered by experiencing cultural difference, and that are difficult to change.


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Copyright information

© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  1. 1.Japan Intercultural InstituteTokyoJapan

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