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Characteristics of Content in Online Interactive Video and Design Strategy

Conference paper
Part of the Smart Innovation, Systems and Technologies book series (SIST, volume 156)

Abstract

Online interactive video has increasingly attracted attention in the field of marketing. It is of certain practical significance to discuss issues concerned with interactive video content production. Compared with traditional linear video, online interactive video exists as a more sophisticated mode of content production and procedures. According to the analysis of the content features of online interactive video, this paper proposes some proposals related to the design of the interactive video content. It is hoped that the research conclusion can offer some beneficial enlightenment for the content production of online interactive video.

Keywords

Online interactive video Characteristics of content Design strategy 

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Copyright information

© Springer Nature Singapore Pte Ltd. 2020

Authors and Affiliations

  1. 1.School of Journalism and CommunicationMinjiang UniversityFuzhouPeople’s Republic of China

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